In-House vs Outsourced Social Media: Weighing the Pros and Cons
Social media is a business tool necessity. Nowhere has customer service, marketing, industry monitoring and brand engagement become more streamlined and attainable than in the world of social media. And while social media or digital marketing is a more cost-effective option than traditional marketing, it requires more attention and constant effort. Manpower and operations are required to be on their toes 24/7 since social media channels move at a fast pace that a dedicated team is often necessary to keep it running efficiently.
