Month: April 2020

Customer Experience: How Important Is Social Media Engagement?

Average Read Time: 8 minutes

  • What is Social Media Engagement
  • How important is Social Media Engagement
  • Ways of great engagement

It started around 2005-2006 when the traditional channels such as TV and print got their new challengers. YouTube, Facebook and Twitter had entered the mix. According to a study in 2019, people spent at least 2 hours and 23 minutes each day browsing social media. It goes without saying, most people if not everyone are constantly on their phone to browse at least a dozen different social media apps. So, as a business how important is Social Media Engagement? Well, the short answer is: it is very important.

First of all, what is Social Media Engagement? This is more than just making and sharing posts. It includes leaving reviews, engaging with people online (in the comments or private messages), and participating in live streams. Businesses these days will not get far if they do not consider doing their best with engaging with the denizens of their chosen social apps. Everyone is doing it, from small shops to big corporations. Here’s a few reasons why it is so important for you to stay engaged.

Posting is not enough

Making posts, or sharing stories does show an online presence, but more people are interested in interacting with an entity rather than merely observing it. During any form of crisis such as natural disasters or public health calamities like the COVID-19 pandemic, speaking and reaching out to the public can bring positive effects to your business followers. This means you pay attention not just in profit but exercising your corporate responsibility in your community from the information you share in your social media pages. However, one bad review can go a long way. It’s not easy keeping everyone happy but it is worth it. It is a good start to think about your social media customer service strategy.

Social Engagement Shows You Care

A business with social media accounts enables that business to reply socially and quickly. That may be difficult but it is crucial. Having the right team working on your social accounts is the best way to respond as soon as possible. A team should at least consist of the head social manager, a content creator, a content strategist and a digital artist. For example the community manager will be the one engaging with the posts and replying to inquiries and responding in the agreed SLA’s. A good and consistent conversation will let people know you are there to assist them in a timely manner and resolve their urgent issues. This way, they will be highly satisfied which will convert to organic referrals to your business. If your customers are online, then they are at least somewhat savvy with the web and will appreciate quick and efficient responses & resolutions to their inquiries. You must know how to use social media for customer service.

girl with cellphone

Branding Is Marketing

Creating accounts on several facets of the social media world is quite the undertaking, but a worthy one for sure. Whatever you do online will be the brand of your business – your reputation. Having a consistent tone and personality for the accounts is vital. Since this is a representation of your business, you must be thoughtful with how your in-house team is expressing your brand voice online. Your social team is responsible for your brand presence & reputation which will greatly affect your potential customers’ perception. A customer’s loyalty can go a long way and it can be earned through efficient social media engagement. Do you want it to be ironic and humorous, or kind and straight to the point? It is all up to you – it’s crucial that your brand personality in social media reflects your authentic company branding.

Closing Remarks

Many businesses today already have challenges in establishing and managing their social media engagement aspect of their work. It is not something you can simply forego. Having an online presence truly affects how the public perceives your business, and it can make or break your brand. This can be your digital footprint in how effectively you handle your business, your team members and your clients. 

There are many stumbling blocks when it comes to handling your social accounts, such as trying to be responsive 24/7, or remaining consistent along all the lines of communication. A lot of what happens online stays online. The public perception of a business affects how well it can thrive, a great online presence is vital in this modern age – your social proof.

Being on top of every engagement like comments, inquiries, shares, and reactions is very crucial to the success of your social media brand presence. This is a vital indicator of your customer satisfaction. 

At Infinit-O, we build great teams while helping you save 70% on operational cost. We understand the importance of your social media engagement in your business. We are here to help you build a great team of digital advocates that can handle your social media presence which includes inbound and outbound customer service partners, digital research analysts and operations specialists. 

Our goal is to create long lasting partnerships with our clients; rendering a strong combination of business consultancy, process optimization, and outsourced services; all utilizing the latest technology to provide excellent value for our clients. We are ISO-certified and GDPR-compliant, so your company and data are safe with us because information security is also our priority.

We understand the effects of customer experience and how it will help a business to improve it. We will assemble a team that will work closely on customer service day and night so you can focus on your core business operations.

Let’s Build a Great Team for you – starting with Social Media Customer Experience. 

Start small. Exceed expectations. Think infinitely. Think Infinit-O.

7 months ago No Comments Views

Outsourcing Your Accounting Services to Maximize Business Growth

Starting a Business

Accounting might not be the most thrilling aspect of a business. You would perhaps prefer to babble about the products you manufacture and how you will market them rather than tackle your accounting responsibilities.  Managing cash flow is one of the core principles of any business. The accounting department takes the center stage when finance is concerned. For one, it helps in evaluating the business status with the financial reports they present. It says a lot on the resource utilization, budgeting, and projections. A company also needs to worry about legal business compliances as well as filing for financial statements. All these functions handled by the accounting department are paramount to the survival of any business.

That is why, it would be best if you acknowledge that accounting is crucial to managing your finances efficiently. It is one of the central forces in your business. It is not just one of the business aspects. It is valuable to make the business unsinkable. So, the next thing you do is to work on the bookkeeping tasks.  

Outperforming Bookkeeping

Bookkeepers are insightful in managing A/R, collections, A/P, deposits, bank account reconciliation, payroll, basic financial statements, and sales taxes. As they make sure that your financial books are updated and managed properly as they do you will still find yourself engaged in the accounting department. Also, in an unforeseen business challenges such as health crisis (i.e. COVID-19 pandemic) and natural calamities, having a solid bookkeeping team will secure your assets and inventory while overcoming any economic wounds. 

Why? Because there is a need for management accounting. Management accounting requires a higher level of responsibility as it prepares management and fiscal reports for business conformities. Management reporting is utilized to make business decisions clearly supported by real-time data and other indispensable indicators of performance.

But time will come that you are no longer capable of being too engaged in every facet of the business. Or when your business expands, you will realize that your time and effort will be more substantial if you concentrate on the core business management than dealing with the accounting responsibilities.

This is where you will find outsourcing to be the best thing to do next. Here are some reasons that outsourcing your accounting would aid you to reduce the hassle and allow you to maximize resources to more critical business aspects.

Cost Savings

Hiring a regular employee is a high investment in your operational cost. While these employees are vital in making the business thrive, your investment to make the business ball rolling must substantiate their efforts. Plus, the fact the regular employees are the cream of the crop, this means you also give them the cream of the crop benefits like bonuses, medical insurance, and even their retirement package which your company should contribute to.  All these equate to an expensive investment. 

Whereas, if you outsource, you will deal with your partner company. Your partner will take charge of all employee relations, compensations, and benefits. Another strength that you can bank on with a quality outsourcing partner is that they already have established domain expertise, so you can trust that they know what they’re doing.

Reduce Potential Business Vulnerability

In essence, it is critical to delegate tasks to your employees; even so, the back-and-forth needed to manage bookkeeping and accounting could result in some security concerns. A professional accounting company would seriously take your fiscal safety, and there is no need to turn over the invaluable tasks to an unqualified apprentice. 

Outsourcing accounting firms could cover payroll, bookkeeping, and invoicing requirements, along with comprehensive accounting services. They generally guarantee commitment to flexibility, visibility, and transparency to skip out on extended contracts in the event the services do not work well for you. They can also be your saving grace as a business continuity team during an emergency or disaster by overcoming financial threats.

Another two key factors that will fuel you in avoiding the risks are the ISO certification and SOX compliance. Being certified will help you align your business goals to the demands of your business partners and consumers. An ISO certified company has high regard to excellent customer experience by reducing errors and leveraging efficiency. A SOX compliant company meanwhile ensures that there is a strong financial reporting landscape by maintaining data integrity and credibility of financial disclosures.

financial plan

Be at Peace as you Avoid Accuracy Issues


Although you may be adept at tracking the finances of the firm, it is reasonable to feel distressed when it is not your field of expertise. So, do not allow constant hesitation or jitters for a huge accounting mistake to dwell inside your head.  Get rid of that fear by merely paying a professional and well-experienced firm that could successfully handle your fiscal record keeping. With the right team, you are allowing your business to breathe seamlessly by not worrying about your financial concerns.

Incorporate Global Best Practices

When you have to point out how to arrange and track the business finances more efficiently, you may opt for counting on established processes and practices. And an outsourced accounting company would already have those processes figured out. So, you could imagine how much more composed your workers would be realizing that they would be compensated in time, all because you employed an outsourced firm to cater to everything, including the payroll.  

And when it comes to the financial aspect of the business, the next thing you’ll consider is perfection. It is not impossible to attain this if you have the right policies and processes that will be the organization’s lamp as you journey to success. However, establishing that is taxing that it may drain your analytical juices. So instead, let the right outsource company handle that for you.

So now, why would you consider outsourcing your Accounting Department? 

Not to mention, one of the most excellent perks of outsourced support is personalizing a superiorly functioning staff with additional resources and know-how. Outsourced specialists who have a deeper grasp of industry-specific outstanding practices could generally improve processes and productivity and, most importantly, integrate the current staff. 

Substantially, their fiscal reporting capabilities are commonly updated with industry standards and utilize the most advanced technology. Many a time, this concentration could assist in underscoring the needs of the business and its opportunities for growth.

The bottom line is that through outsourcing your business’ accounting requirements, you are able to concentrate on what you do best – operating a business that you genuinely love, and at the same time, saving yourself a considerable amount of money, time, frustration and potential distress.

Now is the Best Time

The best time to look for a partner company is before it becomes urgent. If you only sought financial assistance during the occurrence of a crisis, say a pandemic, the tendency of work is recovery from a financial loss rather than preventing it. Having a team of finance professionals will help your company identify these unforeseen events and create financial mitigation measures that suit best for your business.

Of course, you wouldn’t want to end with a company that is just good at babbling their accomplishments. Instead, you want a track record that stands out. While many outsourcing companies are excellent in the field of Finance and Accounting (as they claim), very few are bona fide.

Infinit-O is a trusted F&A outsourcing partner and we can help you save upto 70% on operational cost. We have collaboratively built high performance teams performing to excellent results over the past 15 years. Our teams comprise competent F&A professionals such as certified public accountants in the field of internal auditing, bookkeeping, and other critical accounting functions. We endeavor to enable our clients to meet their goals in terms of business growth, better productivity, and most importantly, cost efficiency.

At Infinit-O, we build great teams. Our goal is to create long lasting partnerships with our clients; rendering a strong combination of business consultancy, process optimization, and outsourced services; all utilizing the latest technology to provide excellent value for our clients. We are ISO-certified,  GDPR and Sarbanes-Oxley compliant, so your company and data are safe with us because information security is also our priority. All these applied, your financial growth and continued profitability are sealed.

Let’s Build a Great Team for you – starting with Finance & Accounting.

Start small. Exceed expectations. Think infinitely. Think Infinit-O.

Thinking it’s time to partner up? Go and make the call.

7 months ago No Comments Views

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