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Why Your Company Needs a Lead Generation Team

As the buying habits of consumers continue to change in the face of the pandemic, businesses have to find ways to reach their target audiences and strengthen customer engagement.

One important key for a successful marketing strategy is lead generation.This involves attracting and converting consumer interest in your product or service with the goal of guiding prospects to a closed deal. Leads are valuable to any business because they help maximize growth and revenue by driving sales and creating a customer base.

There are a handful of benefits one can get from having a good lead generation strategy in place, including creating brand awareness, boosting revenue, and targeting desired customers. In order to  execute your strategy properly, you need a good lead generation team at the helm.

What do lead generation teams do?

Lead generation teams are composed of experts that are tasked to search and qualify leads as well as leads part of your company’s target market. They provide support to your marketing team and act as “hunters” for prospects. One of their main responsibilities is to run a market research to come up with a list of prospective buyers, customers and lead database.

After gathering the necessary information, the team will reach out to these prospects through calls, emails or other channels and turn them into leads. Once this is done, the lead generation team has the responsibility to give each lead a quality score and grade to gauge the possibility of them buying. Only those leads that are qualified will be forwarded to the marketing team for them to follow up with.

Why outsource?

Lead generation is a challenging process but the outcome it can provide for your business is definitely worth the effort. Not all sales teams have the personnel who specialize in this area of marketing, so when in doubt, outsourcing is always a great choice to build your own dedicated lead generation team depending on your business needs.

Outsourcing frees you from the additional costs of hiring and training in-house staff and investing in equipment and other technology without compromising the quality of service. It also allows your in-house marketing team to focus more on executing strategies and other core responsibilities since the time-consuming tasks are delegated to the outsourced team.

Some business owners may have qualms when it comes to outsourcing a part of their marketing process, but with the right partner, they don’t have to worry about losing control and security. Moreover, the right outsourcing partner can provide the following:

  • Access to talent through their A+ recruitment process
  • Cost savings of up to 70%
  • Adaptability in technological advancement
  • Established Information Security
  • Operational excellence
  • Information and data security
  • >60 Net Promoter Score: Sense of security and peace of mind

Partnership with Infinit-O

Infinit-O’s mission is to create endless opportunities for your company to realize its full potential.

Infinit-O Key Benefits:

Our business solutions enable high performance and optimized operations for businesses of all sizes and stages. Infinit-O offers a broad range of outsourcing solutions, including healthcare; finance services; research, datta and back office support; and customer experience.

Start small. Exceed expectations. Think infinitely. Think Infinit-O.

4 weeks ago

How Safe Is It To Outsource IT Teams for Network Security?

When done right, network security ensures the protection of your networking infrastructure from unauthorized access. In addition, it secures all the devices, apps, and users that get to access your network.

So it’s no surprise that network security has taken center stage for businesses that want to operate in today’s digitally-charged environment.

However, not all organizations have access to the same assets, resources, and experts; and they may also lack the necessary capital investment to prioritize working on their network security specifications.

It’s a full-time job that requires several dedicated personnel to safeguard network infrastructures round the clock. But since building an in-house team might be an expensive proposition, outsourcing seems like the only viable option.

But not working on it may be even more costly in the long run.

After data breach experiences, 37 percent of small businesses suffered financial loss, 10 percent went out of business, and 25 percent filed for bankruptcy, as per a study led by the National Cyber Security Alliance (NCSA)

This is where outsourcing comes in. Whether your business is a small research and development enterprise, a healthcare corporation, or a manufacturing company, it can experience various benefits from outsourcing its network and security operations.

Data security and breach have various consequences, ranging from a loss of trust from clients and customers, harm to reputation, and legal action. Therefore, outsourcing allows you to focus on business objectives while leaving the experts to deal with challenging enforcement, protection, security, and compliance tasks. 

Moreover, a dedicated external team can instill more confidence with an updated IT infrastructure, keeping it safe and secure from prying eyes. 

Consistent Support – 24/7

There is no such thing as a ‘low risk’ business because everything is fair game for hackers or cyber-attackers. They are eager to infiltrate systems with ransomware or malware because of the very nature of small businesses and the fact that they don’t prioritize security.

Outsourced IT support services also facilitate all your customers, meeting their requirements. From your business’s standpoint, this means your clients never have to wait for extended hours to resolve issues and queries.

The IT professionals don’t always have the advanced knowledge and skills necessary to provide all-inclusive cyber protection for your organization’s engine: your data. The specialized tools and proficiency of IT professionals allow your employees to concentrate on their technical roles in the company while ensuring that all the data is protected. 

Your business might not have the expertise to handle security-related challenges involving more sophisticated and malicious attacks. But outsourcing network services can help you thrive and benefit from the specialization of the experts. The nature of operations and tasks allow them to function 24/7 with seasoned engineers while ensuring data security.

In other words, your employees can get back to work efficiently, boosting your bottom line and improving productivity. In addition, many companies opt for IT outsourcing services for better and enhanced security: they outsource the complete network security to a competent managed service provider.

It relieves your company’s headache and burden of employing and retaining high-turnover network support staff, letting you assign your security team to more mission-critical and high-priority activities.

Improved Monitoring Effortlessly By Identifying Technical Issues

Another core benefit of outsourcing network security services is that it is a safer and effective option that takes care of network assessments and issue resolutions if something goes wrong. This way, your end-users get to see your company operating and conducting at its best.

Malicious and unauthorized users deploy sophisticated techniques that only a high IT level can help you protect your sensitive data. Outsourcing network security offers layered protection and safety for all your information. With a reliable security partner on your side, data theft and unapproved entries become the least of your concerns.

Naturally, there are benefits and risks of outsourcing IT services, but the positives far outweigh the negatives, making outsourcing a viable option.

The outsourcing providers proactively gauge and recognize issues, like problematic network links and failing hardware, and reconfigure the service dynamically. This approach prevents you from dispatching technicians to calibrate the failure.

Most outsourced IT providers offer efficient and extensive security checks and the appropriate methods that help your business prevent internal employee mistakes or human errors and data breaches.

Additionally, such robust monitoring can keep the issue from disturbing operations and processes in the first place. It also helps your company boost user productivity by minimizing unplanned downtime. Finally, it also reduces the likelihood of glitches that can impact the customer experience.

Vigilant IT Experts (World-class Talent)

Network security outsourcing and handling also extends to safety aspects and keeps all the employee and customer data safe. Loss of personally recognizable data, like health records, credit card numbers, purchasing histories, etc., can lead to a loss of trust and credibility or, even worse, irreparable damage to your brand or company’s reputation.

When your company outsources network security and IT support, you get access to effective security operation centers supervised by highly trained professionals. This indicates stark contrast to the finely staffed IT teams in most companies that merely don’t have the resources needed to perform incident resolution and monitoring around the clock, letting you enjoy the benefits of outsourcing IT experts.  

Furthermore, expert and skilled teams can better respond and address concerns related to security breaches. This, in turn, significantly reduces the harm caused. An instant response fortifies your organization’s security and network posture.

Savings up to 70% on Operational Cost

As mentioned earlier, building your inhouse IT teams is costly especially in this climate wherein information technology is in demand. But with outsourcing you can still save up to 70% on operational costs because the right partner will cater traditional expenses such as recruitment costs, salary and benefits, and overall overhead cost. The money your company saves through IT outsourcing can be allocated on other operating expenses to support the remote work set up.

Wrapping Up

Now that you distinguish that it is safe to invest in network security and IT outsourcing to ensure compliance and protection, here are its advantages.

·         Resolve and address your security concerns with a sense of urgency

·         Have specialized resources and skills and enhance your security management efforts

·         Make informed and cost-effective decisions, depending on the nature and type of your business

This is where outsourcing companies come into play. They will give you access to IT Developers, Threat and Cybersecurity groups, Penetration Analyst, Penetration Tester and DevOps Engineers and build a great team for you.

Moreover, partnering with the right outsourcing provider ensures:

  • Operational excellence
  • A great, high-performing IT support team specifically designed for your security needs
  • Operational cost savings of up to 70%
  • Standardized  metrics and key performance indicators (KPIs)
  • ISO 27001 and 9001 certified, GDPR, HIPAA and DPA20212-compliant
  • High Net Promoter Score (>60): Sense of security and peace of mind

Partnership with Infinit-O

Infinit-O’s mission is to create endless opportunities for your company to realize its full potential.

Infinit-O Key Benefits:

We can build you a great, high-performing IT team of:

  • Threat Intelligence Specialist
  • Data Piracy Investigator
  • Systems/Cloud Administrator
  • AWS and Azure DevOps Engineer
  • IT Technical Assistant
  • Information Technology Team
  • IT Operation Analyst
  • IT Operation Engineer
  • Others

Let’s work together to build a great IT Team.

Start small. Exceed expectations. Think infinitely. Think Infinit-O.

4 weeks ago

Healthcare Business Stability: Expectations Vs. Reality

Organizations that are in the business of providing medical services, medical insurance, medical equipment, and drugs are usually considered profitable and stable. However, like all other businesses, they too have a unique set of challenges inundating them at every step towards viability.

Success for them means ensuring efficient financial management so that they have enough to carry out everyday activities without looking towards creditors for an injection of cash. They must also have the means to replace or add expensive equipment to their repertoire depending on the needs of their processes.

However, despite these similarities, they differ significantly from other industries in several aspects. For starters, in the healthcare industry, the person who buys the service is not necessarily the one who pays for it. Instead, they often work with insurance companies and government programs to set prices and extract payments for services and products provided.

This mandates the need for timely market dislocation and comprehensive record-keeping solutions to keep the medical industry in business.

What Threatens The Stability Of Healthcare Businesses?

Environmental changes and dynamic government policies are often the biggest influencers for businesses in this niche.

At the same time, the structure of modern healthcare businesses is based on technology and procedures that don’t lend themselves well to relationship building with the end-consumer. As a result, professionals in this niche don’t have the time to support the inquiry, reflection, and communication needed for health promotion and disease prevention.

Additionally, virtually all states are legally responsible for monitoring the quality of services provided across public and private sectors. Unfortunately, this results in regulations that increase the costs for healthcare businesses and create high-profile troubles that lead to stagnancy in the healthcare delivery system across the nation.

Similarly, disease outbreaks like the coronavirus pandemic affect all businesses, but the healthcare sector faces the brunt of the impact. So, in times like this, how does a healthcare business sustain itself?

Exploring The Sustainability Of Healthcare Businesses During The Pandemic

As healthcare organizations prepared for a surge of hospitalized patients in the wake of COVID-19, they couldn’t have predicted the extent of the damage it was about to cause for their businesses.

They had to spend more on hiring a backup workforce, obtain protective equipment, set up negative pressure rooms, and amp up the production of essential equipment and drugs. At the same time, social distancing practices made it almost impossible to work at full capacity as many elective procedures and surgeries were altogether canceled.

Here’s what entailed:

The Unprecedented Numbers

Expectation

The first case of Coronavirus was found in 2019, and it was expected that it would turn into a pandemic. Researchers believed that it could overwhelm hospital and intensive care unit capacities for healthcare providers across the nation.  

Reality

The reality turned out to be far scarier as COVID-19 became the third-leading cause of death in 2020. In addition, it led to a $3.3 trillion deficit in the same year, i.e., about 15% of the US GDP.

Financial Solvency Challenged

Expectation

The American Hospital Association estimated a financial impact of $202.6 billion in lost revenue for US healthcare systems.

Reality

The median healthcare provider had 53 days cash-on-hand and 49 days in accounts receivables. But the raging pandemic rendered many of their debtors unable to pay, threatening the financial solvency of businesses that offer care delivery and billable services. Soon, due to lack of economic instability, 1 in 5 rural hospitals was at risk of closure.

Shocking Lack Of Preparedness

Expectation

The US administration was quite confident early on that they were adequately prepared to provide for the protective needs of the healthcare professionals. They sent 18 tons of PPE, gowns, masks, and respirators to China.

Reality

It turns out; things soon got worse at home as healthcare facilities struggled to find personal protective equipment (PPE), sanitizing supplies, toilet paper for their own staff. This deficiency exposed the reality of pandemic preparedness across the country.

Outsourcing – The Saving Grace For Healthcare Businesses

As the effects of the pandemic show, it is difficult for healthcare businesses to maintain their stability. For this reason, many medical companies turn to healthcare outsourcing.

Following are the top reasons to outsource medical billing and more:

Cost Savings

Instead of focusing on monthly salaries, workplace infrastructure, and managing billing software, you can focus on the business at hand. Meanwhile, billing experts know how to manage finances and maintain liquid assets appropriately. In addition, they lead to less overhead costs and faster approvals, improving financial stability.

When you outsource medical billing, you assign financial responsibilities to an experienced third party that can handle billing rejections, file re-bills, and has the latest technology to provide adequate financial assistance.

Compliance With Changing Regulations

Compliance in coding and charting is essential. But you can only adhere to compliance requirements and professional reporting when you have knowledge and expertise in the area.

This is where medical coding outsourcing proves vital. Instead of stressing about following updated compliance guidelines, you can focus on the administrative work and leave the financials to the experts.

Business Maintenance And Growth

By maintaining records and employing strategic practices, a medical billing agency facilitates business growth. This means they provide you with effective billing solutions to increase revenue.

Ultimately, this enables you to purchase the latest equipment, make better hiring decisions and ensure business stability even during times of crisis.

Summing Up

Since healthcare businesses are impacted by various changes in the natural and social environment, they must learn to adapt quickly.

But maintaining financial stability, especially during a crisis like the coronavirus pandemic, is not easy. The problem is exacerbated when medical businesses are tasked with many activities at the same time. It is where healthcare businesses can seek the aid of third parties by outsourcing their medical billing and other functions to experienced professionals. 

All these qualities and more can be found with the right outsourcing partner who can provide a customized, high quality healthcare business solutions that can promise for the following:

  • Operational excellence
  • Build a great healthcare & RCM team specifically designed for your unique needs
  • Operational cost savings of up to 70%
  • Information and data security
  • Sense of security and peace of mind

Partnership with Infinit-O

Infinit-O’s mission is to create endless opportunities for your company to realize its full potential.

Infinit-O Key Benefits:

We can build you a great, high-performance Revenue Cycle Management team composed of:

Patient Support Services

  • Patient Concierge Specialist
  • Insurance Verification Specialist
  • Collections Specialist
  • A/R Specialist

Provider Management Services

  • Medical Coders
  • Medical Billers
  • Claims Processors
  • Enrollment Processors
  • Denial Management Specialist

Health Analytics and Risk Management Services

  • Healthcare Analyst

Others

Start small. Exceed expectations. Think infinitely. Think Infinit-O.

1 month ago

How To Revolutionize Customer Care Service In This Pandemic?

It won’t be an understatement to say that COVID-19 has been the defining event of 2020, with lasting implications on all aspects of life. Businesses worldwide are still reeling from unparalleled disruption and upheaval in its aftermath.

The far-reaching impacts of COVID-19 have had many companies rethinking their customer experience model. And as more people turn to online shopping, a brand’s ability to deliver a seamless customer experience is severely challenged.

As businesses continue to look for ways to provide support and reassurance to their audiences, revolutionizing customer care has become critical to their continuity and sustainability. While a robust contingency plan helps, it is imperative to focus and transform your customer support.

Here are a few ways to do just that:

Instant Transition To Remote Working

Physical distancing and overnight lockdowns have forced companies to change how they operate and cater to their clientele.

Even though flexible arrangements like remote working support organizations, ensuring a smooth transition to work-from-home in contact/call centers has proved challenging.

They’ve had to switch from large offices with hundreds of staff to a dispersed workforce confined to their homes. This has left employees potentially struggling to operate effectively from their homes.

The fact is that companies were not ready.

However, businesses that prioritized customer service were quick to make technology and digital marketing their allies. While their websites get up and running, their representatives visit online forums to entice people to buy from their on-call or online. Many have also turned to social media and email marketing to remind their new and old customers of their presence.

Technology has taken center stage as it is critical to the call center’s ability to embrace remote working seamlessly. Moving forward, such cutting-edge and advanced digital solutions will remain essential in delivering a consistent customer experience (CX).

Promote Customer Satisfaction

COVID-19 affected customer experience in two ways. At the outset, customer expectations changed drastically as they turned away from luxury purchases. And then, their queries became much more time-consuming and complex to answer at times because they wanted to make sure their hard-earned cash wouldn’t go to waste.

For instance, consumers shopping for groceries online may have questions about product availability, booking a delivery slot, and the store’s stance on social distancing and safety precautions.

But, internal factors that revolve around staffing, technology, and budgets hampered many organizations’ abilities to respond to their customers.

Essentially, most businesses end up compromising the quality of their service as they lose focus on specific channels. While customers might have accepted this during the early days of the lockdown and pandemic, it’s no longer a viable strategy.

What marketers need is a sustainable and long-term solution to customer satisfaction woes.

As it turns out, the solution is quite simple: stay connected with consumers online and do all that you can to guarantee that you care. According to 68% of the respondents in a popular survey,  companies should focus on helping people during the pandemic, while 81% believe that they should offer discounts, offers, and loyalty perks for loyal customers.

Strategically Prioritize Standout Digital Customer Experience

Customers are financially, mentally, and emotionally stressed by COVID-19. Companies implemented advanced technology and went touchless to manage their digital customers.

This, in turn, impacts their buying and spending patterns, and there will likely be long-term, collective shifts in the way your customers behave and shop online.

According to a report by Forrester, 37% of shoppers prefer to remain indoors while carrying out their main activities remotely, including socializing, working, consuming media, and making essential purchases.

As brick-and-mortar stores have limited their services physically, one-quarter of the consumers in the U.S. have shopped online for the first time. And just one-third of the existing online buyers plan to visit physical stores when they reopen.

These statistics substantiate the new customer mindset. Shoppers don’t plan on abandoning the convenience and safety of online shopping even when physical stores reopen.

And as more retailers pour more resources into building their online shopping experiences, customers’ expectations for online shopping will continue to rise.

How Can Outsourcing Help?

Today, many organizations outsource their customer service with a variety of improvements and amendments.

Understanding your customers’ expectations will help you deliver a great and consistent experience. But to do that, it is clear that companies need a flexible and resilient workforce that can work as and when required.

This is where outsourcing comes into play. COVID has upended the customer experience (CX) dynamics, so it is no longer about getting people to work but bringing the work to them. 

It is also vital to de-risk the outsourced customer service. Look at different ways to make outsourcing more flexible. For example, automation tools and software can streamline quite a lot of the tasks. Similarly, new channels like virtual contact center platforms can take the entire customer service division off your hand, taking care of your patrons for you in real-time.

Virtual assistants and chatbots are also getting smarter. They’ve gotten pretty good at being kind and empathetic, two values the world needs in abundance right now.

A high-end call center offers a strong structure and bona fide management skills to handle major emergencies and minor customer service issues. It is a smart investment of your resources, especially during these unprecedented times.

When you hire an external team for customer service, your customers get timely help with their concerns and queries. You no longer have to worry about finding enough people or resources to answer all customer queries, concerns and complaints. Just make sure to pick a service with a demonstrable track record and the necessary resources to manage the high call volumes amidst the pandemic.

Outsourcing to contact centers covers many channels such as chats, emails, social media responses, as well as support for your inbound calls in real-time. Furthermore, it drives first-call resolutions, improves the overall customer experience, and eventually retains a higher percentage of your current customer base. Not to mention the potential opportunity to augment your existing base.

Wrapping Up

CX outsourcing has been a rising trend in the industry because of its many advantages that can add value to a company such as:

  • Cost savings
  • Scalability of service
  • Access to a pool of trained professionals

Just make sure you are partnering with a provider that can build great, high-performing teams such as inbound and outbound solutions, omnichannel teams, social media, and back-office services, and is  ISO-certified and GDPR-compliant, so your company and client data are safe.

In summary, having the right outsourcing partner promises the following:

  • Operational excellence
  • Build a dedicated customer support team
  • Operational savings of up to 70%
  • Access to world-class talent
  • A+ recruitment process
  • Industry experience
  • ISO-certified and GDPR-compliant
  • > 60 Net Promoter Score: Sense of security and peace of mind

Partnership with Infinit-O

Infinit-O’s mission is to create endless opportunities for your company to realize its full potential.

We can build you a great, high-performing CX team:

  • Social Media Managers 
  • Online Community Managers
  • Customer Care Representatives (Omni-channel)
  • Chat / Email Support Representatives
  • Technical Support Representatives
  • Others

Let’s work together to build a great Customer Care Support Team

Start small. Exceed expectations. Think infinitely. Think Infinit-O.

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