There is about a 51% increase in social media usage in the US since the start of the pandemic because most are staying at home. These changes in digital behaviour makes social media a powerful tool for businesses to know how to attract their consumers. In fact, 90% of companies used social media to reach their customers. 

But the only way to make sense of these numbers and the online behaviour is to conduct social media research.

Now is the best time to outsource your own team of Social Media Researchers. Here’s why:

But what exactly is social media research?

It is the process of analyzing social media data through quantitative and qualitative research methods to understand the behaviour of customers. A team of researchers use social listening and audience intelligence tools to aggregate data from different social media platforms. 

But as usage grows in size and importance, the research for this is also constantly evolving. That’s why having a team of social media researchers is important for your business. We also listed their top 3 major contributions:

1. Provide Data to Create Effective Marketing Strategies

Note that the data researchers can get from social media are unprompted feelings. In traditional research, these can only be collected through surveys or focus groups. And to truly understand the vulnerability of your consumers and gain insights is through experts such as a team of social media researchers.

They can objectively assess opportunities  to increase reach and engagement for your business. By continuously measuring behaviours, you can quantify your campaign performance and gain return of investment (ROI).

2. Give You the Latest and Most Current Trend in the Industry

Social media monitoring can give you the most current and most accurate desire and need of your target audience. People making reviews, tweeting about an experience or wants, and even sharing posts that attract them can mean data.

You can also get this information fast as opposed to weeks or months for conventional research methods. This also means it’s a more affordable option than traditional research methods. 

As your team of social media researchers gather the pulse of your customers, you can build campaigns that will resonate to them most effectively. Remember that effective campaigns are built from human truths.

3. Help You Improve Customer Service

Most customer service has shifted to public domains such as social media. People wanted to have their questions and concerns answered and responded swiftly. Therefore,  understanding how people view your brand online can give you a leverage on how to anticipate an interaction with them and get ideas on ways to enhance customer experience with your company.

It is important to note that brand management is crisis management. Your team of social media researchers will identify how your brand is viewed by consumers which in return can help you create strategies on how to improve customer experience and the specific ways they want to be heard by your company.

How can you build your own social media research team?

As companies recognize that generic analysis won’t solve distinctive business problems specific to the industry, the rise of social media researchers have come into play. But since this is a new team to form most businesses are not sure where and how to hire these experts. Good thing there are trusted outsourcing partners you can rely on. They can:

• Help reduce in-house cost

Partnering with a BPO provider can help you save money, especially if you take into account the expensive ancillary costs of on-boarding in-house staff, such as recruiting and training expenses, employment taxes, and overhead cost compared to bringing in a dedicated solutions team of expert advisors.

Outsourcing can cut down these costs according to your budget efficiency and quality because they  are already experts in that trade.

• Access to the right talent

The right partner can build you a dedicated team of social media researchers because they have access to world-class R&D talents. Their A+ recruitment team and process allows them to hire the best people that will fit your company’s goals and needs. 

In addition, they can build you these teams within 30-45 days.

• Outsourcing will allow you to focus on your business operations

Simply put, outsourcing will allow you to hit two birds with one stone: while your social media engagement is being ramped up, your core business team can focus on keeping business operations in check and possibly even adjusting those operations based on the changing needs of your clients based on the feedback you get from social media.

You can focus on achieving business goals while they take care of your customers and clients through social media engagement.

All these qualities and more can be found with the right outsourcing partner who can provide a customized, high quality social media management into your business solutions and promise the following:

• Operational excellence
• Build a great social media team specifically designed for your unique CX support needs
• Operational cost savings of up to 70%
• 90% customer satisfaction
• Increase customer and brand loyalty
• ISO 27001 and 9001 certified and GDPR, HIPAA, and DPA2012-compliance
• Net Promoter Score: Sense of security and peace of mind

Partnership with Infinit-O

Infinit-O’s mission is to create endless opportunities for your company to realize its full potential.

Infinit-O Key Benefits:

We can build you a great, high-performing R&D team:Research Analyst

• Account Research Specialist
• Business Analyst
• Database Maintenance Specialist
• Product Ops Developer
• Cybersecurity Specialist
• Systems Integration Developer
• Threat Intelligence Analyst
• Threat Landscape Analyst
• Systems Administrator
• Other R&D Experts

Let’s work together to build a great Research and Data Team.

Start small. Exceed expectations. Think infinitely. Think Infinit-O.

In this new digital economy wherein businesses are more competitively strategic, data analytics is now becoming part of the myriad of services that companies are opting to outsource. A study conducted by Global Data Analytics Outsourcing Market Report by Credence Research, Inc., the Compounded Annual Growth Rate (CAGR) of data analytics outsourcing is at 21.84% during the forecast period from 2019-2027. This makes the market value for data analytics outsourcing to increase from $2.73B (2018) to $25.56B (2027).

This increase in CAGR shows the demand for data analyst teams. This underlines the fact that most companies, especially small and medium businesses (SMBs) should integrate this to their organization to adapt to this data-driven economy.

1. Effectively leverage on data for profitable decision making

Because data is becoming the most valuable asset in business, having a team who can analyze these and convert them into usable information helps decision makers leverage on data to create effective strategies and business solutions.

A good example for this is the so-called ‘Amazonification’ wherein Amazon (and FedEx) used big data and a team of data analytics to build algorithms based around their customers’ daily needs. They used this information to create strategies on how to effectively target their customers with relevant products which multiplied the chances of a ‘buy’. 

2. Have a more customer centric approach

Similar to the example above, Amazon not only leveraged on the data to create marketing strategies, but it also helped them be more customer centric. A team of data analytics helped the company reach out to customers in a scientific way.

Data analytics is essential in B2C companies to have a more customer centric approach. This allows businesses, especially SMBs to learn more about their customers and anticipate their needs.

In addition, they help in segmentation, targeting and positioning (STP) to effectively reach the right customers with the right message at the right time through the right channel.

3. Attain deep industry knowledge

When big data is converted to usable information, businesses will have better market insights, route optimization, fleet management and business foresights. This will help you gain more knowledge in your industry through the help of a team of data analysts.

Their domain expertise in analyzing data can give you competitive advantage by having a grasp on unique industry requirements of your business. Having enough knowledge in the industry allows you to conceptualize a predictive model where you can integrate in business applications for production to put in use.

But who can build a team of data analysts better? A third party outsourcing or you?

The great benefits of outsourcing to a 3rd party today is accountability and return on investment (RoI). The right partner creates a “value-driven engagement”. This engagement translates results as mentioned above. Other benefits include;

1. Access to large pool of Research & Data talent

Because of the demand for data analyst experts, various companies are facing a shortage of skilled professionals, especially hiring a team of skilled data analysts, data scientists and machine learning engineers in the local market.

But the right partner has access to world-class talent and their A+ recruitment process will build you great, high-performing data analytics in just 30-45 days.

2. And this is given – cost savings

Especially for SMBs, cost savings is a must. Note that hiring a full-time data scientist is expensive. A lot of operational cost needs to be considered such as salary and overheads cost (i.e. taxes, employee benefits, etc).

The right partner can offer you up to 70% operational cost savings.

Outsourcing data analytics

When it comes to building your data analytics team, outsourcing is one of the best choices to make due to its numerous benefits. A good outsourcing partner promises for the following:

• Operational excellence
• Build a great, high-performing R&D support team specifically designed for your security needs
• Operational cost savings of up to 70%
• ISO 27001 and 9001 certified, GDPR, HIPAA and DPA20212-compliant
• Net Promoter Score: Sense of security and peace of mind

Partnership with Infinit-O

Infinit-O’s mission is to create endless opportunities for your company to realize its full potential.

Infinit-O Key Benefits:

We can build you a great, high-performing R&D team:

• Data Analyst
• Research Analyst
• Account Research Specialist
• Business Analyst
• Database Maintenance Specialist
• Product Ops Developer
• Cybersecurity Specialist
• Systems Integration Developer
• Threat Intelligence Analyst
• Threat Landscape Analyst
• Systems Administrator
• Other R&D Experts

Let’s work together to build a great R&D Team.

Start small. Exceed expectations. Think infinitely. Think Infinit-O.