Outsourcing Social Media Marketing Tasks to Reduce Costs

Looking to increase your brand’s reach, draw in new customers, and build your business?

Social Media is a most valuable channel for any business to communicate with customers, offer services, and sell products. It has levelled the playing field to the point that smaller brands now have a genuine chance of competing on the same platforms as their bigger competitors.

Statista predicts the number of worldwide users to reach some 3.02 billion monthly active social media users by 2021. Social networking is one of the most popular online activities with high user engagement rates and expanding mobile possibilities.

If your brand is considering to engage in social media marketing, then there are a few important considerations you need to bear in mind.

Reduce Cost with Outsourced Marketing

You can stretch your marketing budget through outsourcing. Consider the expensive ancillary costs of onboarding in-house staff, such as recruiting and training expenses, employment taxes, and overhead (equipment, electricity, office space, etc.) compared to bringing in a dedicated solutions team of expert advisors.

Partnering with a global outsourced digital marketing agency can help control these costs, especially when launching social marketing campaigns that encompass the complex components of SEO, content management, social media, and campaign analytics.

Why Outsource to the Philippines?

Here are some of the reasons why you should outsource social media marketing to the Philippines:

1.Social Media Capital of the World

The Philippines has emerged as the social media capital of the world for the past three consecutive years. A study on the state of the internet showed that an average Filipino spent almost four hours on social media every day. Filipinos are one of the leading users of social networking sites in the world. Outsourcing your social media marketing requirements to the Philippines means working with people who are truly passionate about social media.

2. English Language Proficiency

The Philippines is recognized globally as one of the largest

English-speaking nations. Proficiency in the English language is a major advantage that has helped catapult the Philippines as the world leader in business process outsourcing, surpassing India in 2010. The influx of foreign learners of English is also on the rise due to the affordability and quality of English-as-a-Second Language (ESL) programs being offered locally.

3. Cultural Adaptability and Hospitality

The country was colonized by Spain and the USA and both nations have a large impact on Filipino culture. Filipinos can easily adapt to western cultures. They can stay calm even after hours of enduring calls from irate customers. They can laugh away from stress. They offer solutions to frustrated clients. The patience, perseverance, and warmth of the Filipino workforce are legendary.

Customized Social Media Solutions

Social media marketing is a crucial component of effective branding. It can be an incredibly daunting task that requires a lot of testing and thought-provoking procedures.  If you’re too busy to manage your social media channels, then it’s time to outsource.

Infinit-O is the trusted customer-centric and sustainable leader in Business Process Optimization to Small and Medium businesses in the Financial Services, Healthcare and Technology sectors by delivering continuous improvement through technology, data and people.