One of the hottest trends in social media today involves influencers that can effectively get your brand in front of a huge targeted audience. They can help you create a connection with your customers in a more personal way, which can be a game changer for your business.

Emergence of Influencer Marketing

Influencer Marketing focuses on utilizing influential people, who have the capacity to have an effect on the character of a brand, rather than the target market as a whole in promoting and selling products or services. Based on the research of Dr. Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania, 82 percent of consumers are highly likely to follow the recommendation of an influencer.

The Global influencer market is now worth $1.07 billion. It is projected to grow more than double to $2.38 billion in 2019.

Take a look at some of the benefits of social media influencers in generating higher sales leads.

1. Boost Conversions

According to Dr. Berger, social media influencers are perceived as more impactful than an average person based on the following characteristics: more credible, believable, and knowledgeable (94%) and better at explaining how the product works (92%).

Collaborating with social media influencers whose niches align with your brand can help generate relevant leads and boost sales conversions. The followers of these influencers trust their opinions and product recommendations. In fact, studies have shown that 40 percent of consumers have actually made purchases based on such recommendations.

2. Generate ROIs

Engaging with social media influencers can help you generate generous return on investments from your marketing campaigns. Studies have found that businesses are receiving $7.65 on average for each $1 they spend on influencer marketing. The top 15 percent are actually receiving more than $20 for every influencer dollar spent, although 25 percent are either losing money or just breaking even.

Influencers are able to convey your message to the people who matter the most to your company. As your brand value gets communicated to relevant audiences, your chances of success increase. You earn top of mind brand awareness, positive word of mouth, and more qualified leads.

3. Produce Compelling Content

Social media influencers are highly skilled at producing compelling content. They are able to attract a huge number of followers due to their ability to create engaging and visually appealing content that conveys important messages through effective storytelling.

Sharing trending and high value content from social media influencers can be greatly beneficial and provide leverage to your brand. This can save you time, effort, and resources.

4. Establish Credibility

Collective Bias found that 30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity. Of that number, 70 percent of 18 to 34 year-olds had the highest preference for “peer” endorsement. Only 3 percent of consumers would consider buying a product in-store if it was endorsed by a celebrity.

Social media influencers are viewed as subject matter experts in their niches. Their opinions are not only trusted, but also valued by their followers. Studies show that influencer tweets coupled with tweets from brands can increase purchase intent by more than 5 times.

5. Improve SEO Strategy

Partnering with social media influencers can help improve your Search Engine Optimization strategy. If they mention your brand on their blogs or social channels, it can greatly aid in SEO and drive more traffic to your website.

One of the main factors that influence website ranking in organic search results is Domain Authority. This a score assigned to your website based on the number of authoritative websites that refer to your content. When you get more backlinks or references from influencers, this indicates that your content is both credible and valuable and can boost your search rankings.

Comprehensive Digital Research and Social Media Solutions

Researching for the right social media influencer is time-consuming. The process of creating an engaging and thought-provoking social media campaign can be tough.

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