Infinit-Automate: Enhancing Lead Generation With AI-Driven Automation for a Tech Organization

Challenge

A forward-thinking technology organization experienced substantial inefficiencies in its lead generation process due to manual data extraction from Google Maps. A sales representative was required to manually seek, copy, and paste prospective company information into an Excel file, leading to missed sales opportunities, increased error risk, and decreased productivity.

Solution

Infinit-Automate’s AI-driven digital worker automated and transformed the manual lead generation process. 

The configured digital worker:

• Allowed sales representatives to input specific search keywords
• Scheduled when the task would be performed
• Initiated Google Maps search based on the keywords
• Scraped pages for company information
• Consolidated the data in a Google sheet and emailed it to the desired address or via Google chat.

Benefits

The cutting-edge AI and RPA technologies of Infinit-Automate accelerated the lead generation process, reducing time spent on data collection and allowing sales representatives to focus on making sales calls. Crucial benefits included:

By harnessing AI-driven automation for lead generation, businesses can streamline their efforts, improve targeting, personalize communications, and increase conversion rates. Consider partnering with a bpo company that provide business process automation and business intelligence solutions to empower sales and marketing teams to focus on high-quality leads and optimize their lead generation strategies for better business outcomes.

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