Marketing Automation for a Digital Marketing Firm 

Challenge

A digital marketing firm spent an inordinate amount of time manually surveying the LinkedIn profiles of target customers for prospecting, and extracting information to generate summary reports which were distributed to internal stakeholders.

Solution

Infinit-O leveraged its proprietary Infinit-Automate platform and configured an AI powered digital worker to streamline the entire process, enabling the entire workflow to be automated without the need for any human interaction.

This digital worker was configured to manage 4 bots, automating each task

• Collecting data from multiple targeted LinkedIn profiles 
• Collecting additional data from other sources
• Collating all the data into a single record
• Pushing the data into the CRM and emailing to the desired recipients 

Benefits

Automating the entire workflow from lead prospecting to reporting using Infinit-O’s AI driven technology solution achieved measurable productivity and business improvements. The solution saved valuable time and significantly improved efficiency, accuracy, speed of decision-making, and revenue.

Implementing marketing automation can revolutionize the way a business operates, leading to increased efficiency, better customer engagement, improved ROI, and overall business growth. A BPO solutions provider like Infinit-O can help reduce cost and drive efficiency.

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