Top 4 Social Media Management Trends in 2021

While change is constant in marketing, 2020 shook up the industry dramatically and social media marketing rose in prominence. In a world where physical distance is enforced, social media bridged the gap and kept companies connected with their customers.

This resurgence has also forced brands to find the balance of engagement, listening, and advertising with their customers. And to help companies adapt to the new rules of the game in social media marketing, here are management trends that can help you plot your course this 2021. (source: Hootsuite)

Social Connection Bridges the Gap to Customer Experience

To manage your social media well, you need to meet 2 things;

a. Create marketing tactics that can deliver short term ROI

b. Build innovative digital experience than your competitors

These 2 things will allow you to win new customers and ensure that you can deliver optimum customer experience digitally. It will be your advantage over other companies especially, most if not all brands are already using social media as their ways and means to win customers.

Patiently Find Place in the Social Conversation

Smart companies with equally smart social media marketing teams silently observe the trends in the industry by gathering sufficient data so they can create strategies to ensure customer satisfaction and win new customers at the same time. They don’t hastily capitalize on increased social media activities, instead they gather sufficient data to respond well to their target markets.

Not Ignoring Baby Boomers

There has been a 66% increase of baby boomers discovering brands via social media and they are also spending more time on social media platforms since this pandemic. Therefore, another smart social media management strategy is to include the baby boomers and explore ways to attract them digitally.

Tying Engagement to Customer Identity

85% of organizations that integrate social media in their marketing system can create critical connections with their customers and eventually ROI. With the help of social media management teams, you can know your customers’ identity and allow you to engage with them more effectively and personally.

But the question lies on where you can get support in social media management?

Great Partner, Great Team

Find the right outsourcing partner who has access to world-class market research talents through their A+ recruitment team and process who can ensure building a great, high-performing research team for you. The right partner provides a projected savings of up to 70% on operational costs, yet assuring your team’s efficiency and productivity. Lastly, look for an ISO 27001 and 9001 certified and GDPR-compliant outsourcing company, so your company and client’s data are always safe.

Benefits of Outsourcing:

Cost savings

On the surface it may seem that in-house teams might be more affordable because you don’t need to pay a third party provider but keep in mind, in-house teams are often less efficient than an outside market research company. Meaning, the total cost savings may not be as significant in the end.

In addition, an outsourced team can be more affordable (up to 70% cost-savings) especially if your partner has access to an affordable pool of experts.

Access to world class talent

The right partner devotes all extra effort to build a great team of experts within 30 – 45 days. Their A+ recruitment teams and process have access to world-class talents, making sure that they gather individuals with the right expertise and a knowledge base in market research.

Running business 24X7

Offshore outsourcing to a country with a different time zone, allows an advantage of 24×7 operations. Outsourcing partners can take over and continue work even after in-house employees go home. They can complete critical tasks and send it back for review the next morning.

With their years of experience the outsourced team can easily adapt to your company’s internal processes and integrate strategic research design that best fits your unique needs.

Why high Net Promoter Score equates Operational Excellence

When looking for an outsourcing partner, another thing you must remember is to partner with one that has a High Net Promoter Score.

Net Promoter Score (NPS) helps businesses gauge the quality of the customer service offered by outsourcing companies. Organizations can use NPS to assess which outsourcing service is best to partner with because this score shows loyalty trends and growth revenue outputs.

In a way, NPS represents the primary way customers survey their experience because it means that their clients are happy which results in customer loyalty and retention, making this a critical trait a BPO company should have. When used correctly, NPS (of at least 60%) can tell you how well the BPO is performing, how often they resolve issues, and if their clients are satisfied with their experience.

Gains: