Infinit-Automate: Streamlining News Article Extraction for Enhanced Market Awareness

Challenge

A marketing associate was tasked with gathering recent news articles related to customers, partners, competitors, and market trends by utilizing specific keywords for online searches. The associate had to identify the most relevant news, extract the headlines and article URLs, and compile them in an email to be sent to a designated recipient. This tedious process hindered productivity and potentially impacted the company’s competitiveness in the market.

Solution

Infinit-Automate platform streamlined and automated the news article extraction process. 

The digital worker fully automated the following tasks:

• Received the designated keyword from the associate
• Searched and filtered news articles based on specific date parameters
• Scraped headlines and URLs, consolidating them into an email
• Sent the compiled email to the associate for review and forwarding

Benefits

Infinit-Automate’s digital worker significantly improved the news article extraction process flow, resulting in better-informed decision-making for the organization. Key benefits included:

The use of automation tools can significantly streamline the process of gathering relevant information and enhancing market awareness. Infinit-O has business technology solutions that help businesses reduce manual effort and improve efficiency.

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