3 Sure Ways to Effectively Build Sales and Marketing Teams for SaaS

Because of digital transformation, Software as a service (SaaS)  is becoming ever more popular. A recent forecast puts the SaaS sector to be worth as much as $623 billion by 2023, making it a booming industry. But this also means the competition is tight and is only going to increase.

If you are a growing SaaS company, then you have to stand out. This is where your marketing strategy comes into play especially if you don’t have a physical or tangible product to promote. Creating proven and uncomplicated marketing strategies will help win new customers as you expand exponentially and grow your business.

But first let’s dive deeper on why Sales and Marketing important for Saas companies and how different it is to market your service. We categorized it according to:

Product

SaaS products aren’t like others because they hold no physical presence. So, defining a different strategy to sell SaaS is very crucial and marketers have to get creative when promoting it. Your strategy has to be customer-centric and aligned with the buyer’s journey, yet simple and still informative enough for the target audience to appreciate the software’s ability to solve their problems. 

Customer

Since SaaS provides service mostly to B2B and B2C companies, you should target their decision-makers as well the customers. For example, if  your product provides a solution for monitoring inventory, you create contents that will appeal to the heads of logistics at B2B As for B2C, your contents should communicate to users of your softwares and products in a way they can understand the need and benefits of your product hence the need for a good content marketing team.

There is also what you call dead churn where current customers cancel their subscription that leads to less revenue. Therefore, you also need to have a marketing strategy that will combat chrum and encourage renewal rate and maintain long-term customer retention.

Competition

As mentioned earlier, the competition is tight. SaaS products look like Target on a Black Friday. To stand out , you need to fine-tune your business model according to your customer-base and nail your brand. You also need to create the most interactive and engaging content through digital marketing such as social media campaigns, utilize keywords for content messaging, and create email marketing campaigns. This way, you can build a strong content and tackle SEO optimization allowing you to beat the competition.

Now that we know how to effectively market your business, the question is how do you build your own Sales and Marketing teams? Here are 3 sure ways:

1. Build great and high-performing Sales & Marketing (S&M) experts

These teams allow you to get a variety of sales and marketing forces for your business. They help generate leads that match your target and develop strategy suited for your company’s Ideal Customer Profile (ICP) which allows both decision makers and S&M team in crafting a sales pitch and close deals. They also help harness big data analytics that allow you to leverage on in making big sales decisions. Since accumulating and analyzing data from different business markets requires massive time and resources, having your own S&M team will assist your company make decisions based on business intelligence & insights. 

S&M Teams:

• Sales Development Representatives – facilitating sales & appointment setting with the right salesperson
• Sales Executives – promote services to clients & negotiate deals
• Lead Generation Specialists –  generate potential leads
• Digital Marketing Specialists – create digital marketing campaigns
• Social Media Specialists – manage all social media platforms to build and engage audience
• Graphic Designers – create overall brand visuals and concepts for brand identity

2. Incorporate Technology-Driven Solutions

Technology-driven Solutions (TDS) free up a company’s bandwidth so they can focus more on innovation, creation of new products and customer service. This is a combination of automation and business intelligence (BI). 

Automation allows you to utilize applications that can perform repetitive tasks freeing people to focus on higher value work. It can also process larger volumes  of data and work with speed, accuracy and consistency resulting in more jobs done with less effort. While BI offers a combination of business analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations to make more data-driven decisions.

3. Find an outsourcing partner who can do both

To help you on building your own S&M team, one of the best strategies is to find an outsourcing partner who can create a dedicated team and hasTechnology-Driven-Solutions (TDS) up on their sleeves. This way, you can channel your energy and efforts to grow your business. A great outsourcing partner:

• Has access to world-class talent
• Helps integrate technology and automation 
• Will scale not just your teams but also you business operations
• Offers cost saving opportunities up to 70%

When looking for the right outsourcing company to partner with, choose one that promises:

• Collaborative partnership
• Access to talent through their A+ recruitment process
• Cost savings of up to 70%
• Ability to scale quickly and predictively
• Hitting company and funder milestones and targets
• Adaptability in technological advancement
• Established Information Security
• Operational excellence
• Information and data security
• 71 Net Promoter Score: Sense of security and peace of mind

Partnership with Infinit-O

Infinit-O’s mission is to create endless opportunities for your company to realize its full potential.

TDS – save man hours for automation, decision worthy analytics

We partner with the world’s fastest growing tech companies who want to scale and advance their brand.

Demonstrated by our world-class Net Promoter Score of 71, we deliver the highest quality outsourcing services using our unique data driven approach combined with powerful technology and high-performance teams within our highly engaged and agile culture.

Our expertise includes CX, engineering, data science & analytics, sales & marketing, and back office services.

Start small. Exceed expectations. Think infinitely. Think Infinit-O.