What are the teams to build under Sales and Marketing (S&M) for Startup

If you run a startup, sales and marketing is key to your growth. Although there is no one size fits all answer on building your own marketing team because of the uniqueness of every business, knowing the core teams and it’s individual contributions can help you assess what and how to build your own sales and marketing professionals that will respond to your own needs.

Startups often face the challenge of scaling-up Sales and Marketing around the Series A phase because building your own teams is quite expensive as it is time consuming from recruiting, hiring and training. At the same time, having access to talents can be a hurdle to most companies especially in this era where the job market is highly competitive.

But before going through hiring your own marketing teams, here are some guidelines that can help you ease with the process:

• Identify your market channel

First and foremost, identifying the most effective market channel is the crux of your whole building S&M team process. Most recruits identify first which of the marketing channels is best suitable for your startup, and then they start hiring for that particular channel.

For example, if your startup is an ecommerce service, you will require performance marketers and content strategists. However, if you are a design agency, you would need business developers and performance marketers for your business.

There are 3 Types of Digital Marketing Channels:

1. Paid Marketing
2. Organic Marketing
3. Influencer Marketing

By knowing which works best for you, select channels that provide the most ROI and shortlist candidates well-versed in them and prepare effective job descriptions based on selected channels.

• Understand the famous 4Ps

The famous 4Ps or known as the Marketing Mix have been the pillars of Marketing. It answers the questions “What you sell, how much, how you distribute it and how do your clients know”. 

 4Ps: Product, Persona, Price, Place

Product: You need to know exactly why the world needs your product or Unique Selling Proposition (USP) 

Persona: you need to know who uses, pays, distributes, recommends and who influences your buyers

Pricing: the perceived and actual value of your product, especially a digital product (i.e. that costs nothing to produce), largely depends on the target person

Place:  is where you distribute your product

• Find an outsourcing partner who can build the teams for you

With all things considered, finding a partner who can build your own sales and marketing teams will not only be efficient but is also cost effective because they already have expertise and experience. Partnering with a reputable outsourcing provider can also give you an edge when it comes to years of experience in direct customer acquisition that you can use to your advantage.

The right partner also has scalability and flexibility of services. More than just reducing overhead costs on hiring and training in-house sales and marketing personnel, outsourcing enables business owners to take control of their finances by allowing them to scale up or down on services depending on their needs. This maximizes the productivity and results of the team while you can cut most on your costs.

Teams your outsourcing partner can build for your startup:

Job Title	Task
Marketing Research Specialist	Market Research
Lead Generation Specialist	Lead Generation
Email Marketing Specialist	Email Marketing
Social Media Specialist	Social Media Marketing
Graphic Designer	Social Media Marketing
Community Management Specialist	Social Media Marketing
Business Development Representative	Prospecting
Appointment Setter	Appointment Setting
Outbound Sales Representative	Outbound Sales
Inbound Sales Representative	Inbound Sales
Account Management Specialist	Account Management

Additionally, the right outsourcing partner can provide the following:

• Access to talent through their A+ recruitment process
• Cost savings of up to 70%
• Adaptability in technological advancement
• Established Information Security
• Operational excellence
• Information and data security
• >60 Net Promoter Score: Sense of security and peace of mind

Partnership with Infinit-O

Infinit-O’s mission is to create endless opportunities for your company to realize its full potential.

Our business solutions enable high performance and optimized operations for businesses of all sizes and stages. Infinit-O offers a broad range of outsourcing solutions, including healthcare; finance services; research, data and back office support; and customer experience.

Start small. Exceed expectations. Think infinitely. Think Infinit-O.

We partner with the world’s fastest-growing tech companies who want to scale and advance their brand.

Demonstrated by our world-class Net Promoter Score of 67+, we deliver the highest quality outsourcing services using our unique data driven approach – combining powerful technology and high performance teams within our highly-engaged and agile culture.

Our expertise includes CX, engineering, data science & analytics, sales & marketing, and back office services.