How to Build Sales, Sales Enablement and Marketing Teams

Connecting with potential clients and buyers is an important aspect of any business. After all, these are the people that are likely to avail of your offerings and drive revenue to the company. In order to effectively sell your product/service to the public, you should have an excellent sales and marketing strategy in place.

What is sales and marketing?

Every organization has its own sales goals and the sales team is the one responsible for accomplishing these and assisting in the growth of the company. Their roles range from sales generation, customer acquisition, and creating relationships to retain customers.

Marketing, on the other hand, involves understanding your target market and competitors, and from there, creating an effective strategy to promote your product/service that will drive growth and profitability. It also encompasses generation of new leads and monitoring of the implementation of the marketing plan.

To assist these teams, companies can also choose to have sales enablement that will provide salespeople with resources, including best practices, knowledge, and tools, which will help them engage and eventually, secure potential buyers. 

Looking at it, building these three teams may seem challenging, not to mention costly, especially for small business owners with limited resources. This is where outsourcing comes in as a great alternative. When you outsource your sales, sales enablement, and/or marketing teams, you get the following advantages:

Expertise and experience

With industry trends constantly changing, it’s best to work with outsourced sales and marketing personnel because they have the adequate expertise and knowledge to come up with effective techniques and strategies to yield the best results for your company and achieve your revenue goals faster. Partnering with a reputable outsourcing provider can also give you an edge when it comes to years of experience in direct customer acquisition that you can use to your advantage.

Access to latest technology and tools

Sales and marketing are more than just acquiring customers and building a customer base. These also involve data analytics and research, among others, to fully get to know your potential market and craft the most effective strategy to engage them. The good thing is when you outsource your sales and marketing functions, you also get access to analytics platforms, data science and other relevant technology that you might need as well as the understanding on how to leverage these to your benefit.

Scalability and flexibility of services

More than just reducing overhead costs on hiring and training in-house sales and marketing personnel, outsourcing enables business owners to take control of their finances by allowing them to scale up or down on services depending on their needs. This maximizes the productivity and results of the team while you can cut most on your costs.

Why integrating automation solutions in the Sales, Sales Enablement and Marketing Teams is a smart move?

Automating important sales and marketing tasks can save countless hours, reducing errors and improving efficiency. It helps on the following workflows:

LEAD GENERATION	NURTURING EXISTING LEADS	CLOSING SALES OPPORTUNITIES	IMPROVE WORKFLOW FOR EXISTING CUSTOMERS
Instant acknowledgement of enquiries (chatbot)	Set notifications for page visits	Automated sales follow ups	Scheduled thank you emails
Automate live chat	Auto-enrol contacts in certain content categories	Notification alerts for sales opportunities	Auto population of customer surveys & NPS feedback
Auto enrol contacts as blog subscribers	Auto-assign leads to salespeople based on criterias	Auto set up of request appointments/meetings	Renewal reminders
Set up email sequences for events	Automate sending of SMS/text messages	Reinvigorate stale opportunities	Automated invoices
Automatically populate known data	Sent follow ups to events and webinars		Workflows to re-engage lapsed customers

Additionally, the right outsourcing partner can provide the following:

• Access to talent through their A+ recruitment process
• Cost savings of up to 70%
• Adaptability in technological advancement
• Established Information Security
• Operational excellence
• Information and data security
• >60 Net Promoter Score: Sense of security and peace of mind

Partnership with Infinit-O

Infinit-O’s mission is to create endless opportunities for your company to realize its full potential.

Our business solutions enable high performance and optimized operations for businesses of all sizes and stages. Infinit-O offers a broad range of outsourcing solutions, including healthcare; finance services; research, data and back office support; and customer experience.

Start small. Exceed expectations. Think infinitely. Think Infinit-O.