How to Automate Your Marketing Prospecting

In the world of digital marketing, automation is one of the most effective ways to streamline operations and boost efficiency. By leveraging artificial intelligence (AI) and business intelligence (BI) technologies, companies can drive a wide range of processes related to customer experience management, customer experience solutions, and business intelligence solutions. 

One such example is marketing prospecting. Automating marketing prospecting on LinkedIn with the help of AI and BI can offer a number of benefits to businesses, including improved workflow efficiency and higher sales conversions. In this blog, we will explore the best way to automate marketing prospecting.

The Challenges in Marketing Prospecting

The challenge of effective lead generation and conversion rates for marketing firms is manifested in the manual processes, which are too time-consuming to bring about the desired outcomes. For example, the process of market intelligence gathering, which involves manually surveying LinkedIn profiles, making weekly visits to potential leads, and extracting data into reports, requires considerable hours of productivity loss and inefficient decision-making. In addition to this, it becomes difficult to develop a targeted approach for each individual prospect that takes into account their profile, interests, and needs. 

Moreover, managing multiple prospecting campaigns simultaneously with limited resources can also complicate matters further, all of which ultimately hinders the effectiveness of marketing efforts put forth by a firm. To overcome this obstacle, companies nowadays have an increased reliance on automated solutions, such as AI-powered solutions, for better lead nurturing activities and improved engagement levels.

What Is Digital Marketing Automation?

Digital marketing automation is an impactful technology empowering clients to optimize end-to-end data management solutions. From the integration and extraction of data to dashboard presentation and predictive model development, the process is greatly facilitated by AI-powered digital workers that are designed to replace humans, ensuring they make decisions just as efficiently and effectively. 

Moreover, this technology greatly generates a better ROI. Studies show that nearly 75% of businesses across the globe are experiencing substantial ROI within 12 months of implementing marketing automation software. Additionally, working on digital marketing automation with the help of AWS is done safely and on a large scale.

Custom Automated Solutions Provided by Offshore Service Providers

To address these challenges, BPOs leverage cutting-edge marketing automation technologies for direct outreach and prospecting. Their bespoke platforms create automated AI-powered solutions with the necessary tools to streamline workflow. These solutions enable the entire workflow to be completed without human interaction, including: 

• Scheduling and prioritizing tasks
• Collecting data from multiple targeted platforms, such as LinkedIn, websites, etc. 
• Collating all the data into reports
• Emailing reports to the desired recipients

Such outcomes further pave the way for better customer experience management solutions.

The Advantages of Automating Your Marketing Prospecting 

In recent research conducted, streamlining sales and marketing efforts were identified by 35% of respondents as the most impactful benefit of implementing marketing automation while improving customer engagement and experience was a close second and third at 34%.

This implies that the advantages of automated prospecting translate into productivity boosts, timely reporting for time-sensitive strategic decision-making, and more time available to focus on core tasks, such as CX solutions. Furthermore, businesses benefit from improved business impact with increased SQLs, a flawless lead generation process with no missing data, an increased client conversion rate, and meaningful market insights for better decision-making. 

Moreover, better business relationships can be fostered with clients by taking prompt action daily, increasing sales opportunities with old clients in their new company, and maintaining a comprehensive and updated database of clients’ LinkedIn profiles.  

All in all, automating the entire workflow from lead prospecting to reporting using technology-driven AI solutions achieves measurable and drastic productivity and business impact improvements. Companies can significantly benefit from this automation solution as it spares valuable time and resources and improves efficiency, accuracy, strategic decision-making, and, ultimately, revenue.

Infinit-O partners with the world’s fastest-growing technology, financial, and healthcare services companies that want to scale and advance their brands. Demonstrated by our world-class Net Promoter Score of 67+, we deliver the highest quality outsourcing services using our unique data-driven approach,  combining powerful technology and high-performance teams within our highly-engaged and agile culture. Our expertise includes CX, back office, sales, data science, and engineering services. Contact us to find the best-automated marketing solutions for your specific needs.