Why Is Social Media Research Important in This New Normal?

There is about a 51% increase in social media usage in the US since the start of the pandemic because most are staying at home. These changes in digital behaviour makes social media a powerful tool for businesses to know how to attract their consumers. In fact, 90% of companies used social media to reach their customers.

But the only way to make sense of these numbers and the online behaviour is to conduct social media research.

Now is the best time to outsource your own team of Social Media Researchers. Here’s why:

But what exactly is social media research?

It is the process of analyzing social media data through quantitative and qualitative research methods to understand the behaviour of customers. A team of researchers use social listening and audience intelligence tools to aggregate data from different social media platforms.

But as usage grows in size and importance, the research for this is also constantly evolving. That’s why having a team of social media researchers is important for your business. We also listed their top 3 major contributions:

Provide Data to Create Effective Marketing Strategies

Note that the data researchers can get from social media are unprompted feelings. In traditional research, these can only be collected through surveys or focus groups. And to truly understand the vulnerability of your consumers and gain insights is through experts such as a team of social media researchers.

They can objectively assess opportunities to increase reach and engagement for your business. By continuously measuring behaviours, you can quantify your campaign performance and gain return of investment (ROI).

Give You the Latest and Most Current Trend in the Industry

Social media monitoring can give you the most current and most accurate desire and need of your target audience. People making reviews, tweeting about an experience or wants, and even sharing posts that attract them can mean data.

You can also get this information fast as opposed to weeks or months for conventional research methods. This also means it’s a more affordable option than traditional research methods.

As your team of social media researchers gather the pulse of your customers, you can build campaigns that will resonate to them most effectively. Remember that effective campaigns are built from human truths.

Help You Improve Customer Service

Most customer service has shifted to public domains such as social media. People wanted to have their questions and concerns answered and responded swiftly. Therefore, understanding how people view your brand online can give you a leverage on how to anticipate an interaction with them and get ideas on ways to enhance customer experience with your company.

It is important to note that brand management is crisis management. Your team of social media researchers will identify how your brand is viewed by consumers which in return can help you create strategies on how to improve customer experience and the specific ways they want to be heard by your company.

How can you build your own social media research team?

As companies recognize that generic analysis won’t solve distinctive business problems specific to the industry, the rise of social media researchers have come into play. But since this is a new team to form most businesses are not sure where and how to hire these experts. Good thing there are trusted outsourcing partners you can rely on. They can:

Help reduce in-house cost

Partnering with a BPO provider can help you save money, especially if you take into account the expensive ancillary costs of on-boarding in-house staff, such as recruiting and training expenses, employment taxes, and overhead cost compared to bringing in a dedicated solutions team of expert advisors.

Outsourcing can cut down these costs according to your budget efficiency and quality because they are already experts in that trade.

Access to the right talent

The right partner can build you a dedicated team of social media researchers because they have access to world-class R&D talents. Their A+ recruitment team and process allows them to hire the best people that will fit your company’s goals and needs.

In addition, they can build you these teams within 30-45 days.

Outsourcing will allow you to focus on your business operations

Simply put, outsourcing will allow you to hit two birds with one stone: while your social media engagement is being ramped up, your core business team can focus on keeping business operations in check and possibly even adjusting those operations based on the changing needs of your clients based on the feedback you get from social media.

You can focus on achieving business goals while they take care of your customers and clients through social media engagement.

All these qualities and more can be found with the right outsourcing partner who can provide a customized, high quality social media management into your business solutions and promise the following:

Operational excellence
Build a great social media team specifically designed for your unique CX support needs
Operational cost savings of up to 70%
90% customer satisfaction
Increase customer and brand loyalty
ISO 27001 and 9001 certified and GDPR, HIPAA, and DPA2012-compliance
Net Promoter Score: Sense of security and peace of mind

Partnership with Infinit-O

Infinit-O’s mission is to create endless opportunities for your company to realize its full potential.